What is an e‑commerce site search?
An e‑commerce site search solution is a type of software that allows users to search for products or information on an e‑commerce website. This type of solution is typically integrated into the website and can be accessed by users through a search bar or search box on the site.
Why is e‑commerce search essential?
The e‑commerce search allows users to quickly and easily find the products or information they are looking for, making it easier for them to navigate the site and find what they need. This can help improve the user experience on the site and make it more likely that visitors will make a purchase or engage with the website in some other way.
What features should e‑commerce search have?
Some of the essential features to look for in an e‑commerce search solution are autocomplete feature that suggests search queries as the customer types to help them find what they are looking for faster. In addition, the search solution should allow users to filter and sort the search results by various criteria, such as price, brand, or other attributes, to help them narrow down the results and find the specific product they are looking for.
Furthermore, typo correction and tolerance to automatically correct spelling errors in the query to help them find the correct products even if they make a mistake when typing. And also personalization to always bring customers only relevant products based on their previous interactions.
Why optimize your e‑commerce search?
Optimizing e‑commerce search is an important part of running a successful online business and can help improve the online shopping experience, search engine rankings, and sales for the business.