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What is Product Ranking
Product Ranking is a Luigi’s Box feature that ensures the best order of products in Luigi’s Box Search and Luigi’s Box Product Listing. Luigi’s Box combines various signals to rank items and products in search results and category pages, increasing the likelihood that customers will buy products.
Additionally, Luigi’s Box Learning to Rank feature uses Machine Learning to tweak the ranking algorithm and improve its performance over time as it gathers more customer behavior data.
What we consider when ranking products
Luigi’s Box Search and Product Listing utilize multiple factors to ensure that customers’ shopping experiences are top-notch and that businesses maximize their profits.
Text match
The text match evaluates how closely a search query matches product names and descriptions. Products with the most relevant matches are ranked higher, ensuring customers quickly find what they’re searching for. This ensures that even generic queries can yield specific, meaningful results, improving the overall shopping experience.
Availability
Products that are in stock are placed higher in search results and product listings, while unavailable items are pushed to the bottom.
Additionally, Luigi’s Box considers warehouse proximity when ranking results. Products stored in nearby warehouses are ranked higher, reducing shipping times and enhancing customer satisfaction.
Boosting
Boosting allows merchants to manually prioritize specific products or categories within the ranking system. For example, a brand may choose to highlight a newly launched product or a promotional category, ensuring it gets more attention. Boosting ensures businesses can influence rankings to align with strategic goals.
Margin
The Margin ranking signal emphasizes products with higher profit margins, allowing businesses to maximize profits while maintaining relevancy for customers.
Discount
The Discount ranking highlights products that have been recently discounted. By prioritizing discounted products, Luigi’s Box helps businesses promote sales and clear their inventory while providing customers with attractive deals.
Novelty
Novelty ensures that new products introduced within the last 60 days receive a visibility boost. This compensates for the lack of user interaction or conversion data for new items, helping them gain attention and compete with well-established products.
Popularity
Popularity ranking signal considers how often a product or category is interacted with for specific queries. For example, if a particular pair of shoes is frequently clicked on for the query “running shoes,” it will rank higher. Similarly, popular categories related to a query, such as “Sportswear,” will take precedence, driving customer engagement.
Personalization
Luigi’s Box Product Ranking feature relies on two types of personalization.
Long-term personalization
Luigi’s Box learns customers' long-term preferences based on attributes like gender, size, brand, or preferred price range. For marketplace clients, it also identifies favored categories, showing relevant items like musical instruments for users who consistently browse music-related products. This ensures a tailored shopping experience over time.
Short-term personalization
Personalization adapts to users’ recent activity during a session. For instance, if a customer typically buys meat but searches for vegetarian products in their current session, Luigi’s Box temporarily prioritizes vegetarian options. This dynamic adjustment ensures relevance in real-time browsing contexts.
How can you use Product Ranking
Luigi’s Box Ranking feature is automated, so you don’t have to do anything unless you want to change the product visibility with Merchandising features, such as Product Banners. Ranking brings the best for you and your customers, so they can enjoy the best product matches and improved shopping experience, while you will benefit from higher earnings.
We have an exciting new feature coming soon. You’ll be able to influence which ranking signals take precedence over others to ensure that Ranking will work according to your unique demands. Stay tuned for more information.
What are the benefits of Product Ranking
- Ensures the most fitting results for customers
- Brings you better earnings and conversions
- Saves your time thanks to automation
Ranking
Ranking is a process of calculating a relevance score for each content item to return search results in decreasing order of relevance.
Learning to Rank
Learning to rank uses search data to improve result rankings, ensuring users see the most relevant content based on their behavior and preferences.
Product Listing
Personalized product listing pages to enhance the browsing experience, support your business goals, and increase your profits.
Everything You Should Know About Product Listing Pages
Boost your sales with product listing pages. Explore best practices and solutions for increased e-commerce conversions.
Product Listing Personalization
Product listing personalization tailors search results based on shopper behavior, ensuring customers see products that match their interests and past searches.
Custom Ranking
Explore the term custom ranking in e-commerce and its role in providing a personalized and optimized user experience.
Merchandising
Boost sales by featuring promoted products in the search bar and customizing recommendations based on your merchandising strategy.
WooCommerce Product Listing
Enhance your WooCommerce product listing pages with Luigi's Box. Created to support your business goals and increase sales.
