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What are Clickstream analytics?
Clickstream analytics are a feature in Luigi’s Box that follows customer behavior and collects important data about how they browse your website and how they interact with the Recommender feature. All of this happens only if the users give you Cookie consent.
You can find out more about unique or repeat visitors, reactions to particular Recommendations, amount of time spent on a particular page, clicks, and engagements, and many more.
How can you use Clickstream analytics?
Clickstream analytics can be used in very varied ways to improve the customers’ experience with your Recommender as well as other parts of your website. If they give you consent, you can see when your Recommender gets more attention and when it gets less.
With this data readily available to you in your Luigi’s Box dashboard, you can customize your Recommender, increase customer engagement, and improve your sales in return. Customer happiness is also an important factor, as customers will appreciate better recommendations when they see them.
What are the benefits of Clickstream analytics?
- Track customer behavior on Recommender
- Find out important information and use it to your advantage
- Learn what recommendations work
- Learn about how visitors interact with Recommender
- Increase your sales
