Guided search is an interactive approach where the system actively asks users for additional information to refine their search results. Instead of relying solely on the user’s initial query, the system engages the user in a conversation, asking for specific details or preferences to understand the search intent better.
How does it work?
When a user enters a broad query, the system generates follow-up questions related to the query. These questions aim to narrow down the search parameters, such as asking for specific dates, categories, or keywords. As the user responds to these prompts, the search results dynamically adjust, becoming more precise with each interaction.
What are the benefits of using Guided search?
Implementing guided search on a website brings several benefits:
- Precision: Guided search enhances search precision by clarifying user intent, ensuring results are highly relevant to the user’s needs.
- User engagement: It fosters user engagement by creating a conversational interaction, making the search process more intuitive and user-friendly.
- Personalization: By understanding user preferences through interactions, the system can offer personalized search results tailored to individual users.
What websites can benefit from incorporating a Guided search?
Guided search can significantly benefit a variety of websites, especially those dealing with complex or diverse content. Websites that can leverage guided search effectively include e-commerce, travel and tourism, real estate, content libraries and databases, healthcare, educational, recipe platforms, or job portals.
How can be Guided search integrated?
Guided search can be integrated into a website through various options, each catering to different levels of complexity and user interaction. Here are several options for integrating guided search:
- Chatbots – Users interact with the chatbot, providing information through text or voice, and the bot guides the search based on the conversation.
- Interactive forms and filters – Presents users with interactive form fields or filters that change dynamically based on user input. As users select options, the search results update in real time.
- Keyword suggestions and autocomplete – Provides users with suggestions as they type in the search bar. These suggestions can be based on popular queries, user history, or predictive algorithms.
- Visual guided search – Users interact with visual elements, like images or diagrams, clicking on specific parts to indicate their search intent. Visual cues guide users through the selection process.
- Voice-activated search – Users interact with the website through voice commands, guiding the search process verbally. Voice recognition technology processes user input and refines the search accordingly.
Guided search transforms the traditional search experience into an interactive and user-focused process. Engaging users in a conversation and refining search parameters based on their responses enhances the precision and relevance of search results. Its intuitive nature and personalized approach make it a valuable tool in modern search interfaces, ensuring users find what they seek.